Is your web redesign necessary?
29th August 2007, 3:09 pm
Gerry McGovern’s weekly New Thinking article is often a good read on managing effective online content.
One we particularly liked, as did Nonprofit Online News, is ‘Web redesign is bad strategy’, highlighting that a push for redesign can actually hide a more crucial need to deal with underlying processes and should be the last resort, not the first: http://www.gerrymcgovern.com/nt/2007/nt-2007-07-30-redesign.htm.
Your editor also liked the previous ‘The best websites are useful and ugly’ - http://www.gerrymcgovern.com/nt/2007/nt-2007-07-23-ugly-websites.htm.