Email Marketing Metrics
23rd December 2008, 3:05 pm
Nonprofit Online News breaks its own rules to recommend a report from a software vendor, as it reckons Mailer Mailer’s 2008 Email Marketing Metrics Report is worth it (while cautioning against not developing your own meaningful metrics).
“For example, did you know that people are opening their email sooner, most likely as a result of mobile access? Or that open rates are stabilizing after a period of decline?” This will presumably be based on largely US data, pdf 3.79MB at http://imagehosting.mailermailer.com/email-marketing-metrics-2008h1.pdf.